Using Custom Company Apparel to Build Your Brand

If you're promoting your company's image, you've probably already invested in things like business cards, a website, a Facebook page — maybe even lettering for your vehicles. But you might be overlooking something simple that can make a powerful impact: custom company apparel.

The best brands are instantly recognizable, and custom company apparel will keep your employees looking neat and professional while building your brand identity.

What is a Brand Identity?

Brand identity is how your business is perceived both internally by your employees and externally by your customers. It communicates who you are as a business, and should be consistent across all of your marketing efforts. Everything from your name to tagline to font choices to colors help to build your brand identity.

Using Custom Apparel to Build your Brand Identity

What your employees wear on the job can have a huge impact on how you're perceived in the market.

Which hardware store would seem to be more professional?

• The one where employees wear whatever they want, including the guy with the torn jeans and the faded concert t-shirt from 1985?
• The one where everyone is wearing matching polos embroidered with the company's logo?

You see, whether you realize it or not, what your employees wear on the job sends a huge message to your customers.

Sending the Right Message

When choosing custom company apparel, it's important to choose products that match your brand identity. Custom t-shirts communicate a different message than custom polo shirts and even moreso custom dress shirts. It's important to match the apparel choice to your brand.

There may also be other things to consider, especially around employee safety. Thankfully we have a full line of employee apparel to choose from, including fire retardant and high-visibility items.

Why Outfit your Team in Custom Company Apparel?

There are a number of reasons why outfitting your team in custom company apparel is a great idea. Here are some of the most popular ones:

1. Convey trust and professionalism
   When your team is wearing branded apparel, it conveys your company's values — like hard work, honesty, knowledge, and integrity.
2. Provide Unity and Focus for your Team
   Much like a sports team's uniforms, custom company apparel will help strengthen and unify your team, boost team morale, and increase your team's pride in their work. In addition, professional apparel can also help to promote a sense of authority, responsibility, and empowerment.
3. It's Basically Free Advertising
   Aside from identifying your brand and the values that you hold dear, custom company apparel can also help promote it! In many ways, apparel is a better than a traditional advertising campaign because it gets your brand in front of your customers more organically and consistently.

Don't Have a Logo? Confused by the Whole Process?

At Simply Expressible, we make it easy for you to take the next step towards custom company apparel. We've worked with a lot of local businesses of all sizes and industries, and we can help yours too!

We'll work to understand your company's brand, culture and apparel needs, and then suggest apparel that makes the most sense for you. Everything from t-shirts and polos to jackets and sweatshirts to hats and bags. From screen printing to reflective vinyl to 15-color embroidery. We've got you covered!

And if you don't have a logo or artwork, we can create that for you too! We're here for you every step of the way, and you're going to LOVE what we create for you!

Contact us today to learn how your company can start taking advantage of custom apparel top build your brand.